Automated Analytics

What is Automated Analytics and what does it do?

Automated Analytics is an AI-powered platform that integrates to digital media/ad platforms and connects your online digital media activity to real-world outcomes including phone calls, form fills, bookings, ticket sales, e-commerce orders, and revenue. We analyse 100% of your customer interactions to show you which campaigns, keywords, and channels are actually driving sales (not just clicks), so you can spend smarter and reduce wasted budget. We feed those conversions back into ad platforms like Google Ads and Microsoft Ads, which improves your CPA over time. There’s also a layer of va

What types of businesses benefit most from Automated Analytics?

We work best with businesses that use digital media to attract customers and then transact via phones, online checkouts, e-Commerce, online booking engines, or ticketing systems. Those businesses often struggle to stitch that data together accurately. Our most common verticals are home services, healthcare, insurance brokers, travel, estate agents, recruitment, automotive, hospitality, and event/ticketing operators. Don’t worry if you’re not in one of those, it’s less about the vertical and more about the complexity of your customer journey, and how much value you want to get

How does Automated Analytics integrate with my existing systems?

Whilst we don’t position ourselves as such, we’re effectively an AI-powered middleware layer for marketing that plugs into your existing tech stack including CRMs (Salesforce, HubSpot, Dynamics 365), phone systems, ad platforms (Google Ads, Meta, Bing/Microsoft), e-commerce platforms (Shopify, Amazon), ticketing engines, and booking systems. If we don’t already integrate to something you use, fear not, lets chat and see if its something we can add to the platform. You don’t need to replace anything. We integrate through Google Tag Manager, server-side endpoints, and direct AP

How quickly can I see results, and how long does setup take?

Most clients are implemented in around 2 weeks and start seeing actionable insights within the first few weeks. The platform updates every four minutes, so you get near real-time visibility into outcomes, campaign performance, and conversion trends. We have a dedicated onboarding team, and Pro-plan customers get an Account Manager from day one who’ll get to know your business and act as an extra part of your analysis team. Clients like Dyno-Rod doubled their online revenue within three months by optimising spend based on our insights.

How is Automated Analytics different from Google Analytics?

Google Analytics typically only captures 20–50% of user data because of cookie consent issues and doesn’t track offline conversions at all. We use server-side attribution to capture 100% of user journeys, even before cookies are accepted and we track across multiple domains (like a main site and a separate booking or checkout engine). We then tie real revenue, not just clicks, back to the marketing source. And because the ad landscape is shifting (Reuters recently reported Microsoft is on track to overtake Google in ad revenues in 2026), we give you un-biased reporting across every platf

How does Automated Analytics use AI differently than other marketing tools?

We built our own. Working with academia is a core part of our strategy, and we develop tools specifically aimed at the problems our customers actually face. Our AI can beat the largest models on the market on word error rate, and it analyses 100% of your customer interactions in real time; every call, form fill, and chat is recorded, transcribed, and categorised within minutes, automatically identifying whether it’s a sale, inquiry, complaint, or service issue. So you’re not sampling 1–2% of calls manually, you’re getting complete visibility, updated constantly.