Gregory Pellitteri

Founder & CEO, Engagemii

New York, NY

Greg founded Engagemii in 2024 to solve the problem that brands were becoming invisible to AI search. While SEO had a decade of practice, AEO (Answer Engine Optimization) didn't exist as a category. Engagemii built one.

Today, Engagemii has scored over 1,000,000 brands across 6 AEO categories (structured data, content structure, entity clarity, E-E-A-T signals, technical AEO, and AI discoverability). The platform serves brands that need to be cited by ChatGPT, Claude, Perplexity, Google AI Overviews, and other AI assistants.

Topics Greg writes about

Answer Engine Optimization
Generative Engine Optimization
Schema.org JSON-LD
llms.txt
robots.txt for AI crawlers
E-E-A-T signals
Entity clarity
ChatGPT citation
Claude citation
Perplexity citation
Google AI Overviews
AI search

Recent posts by Gregory Pellitteri

Research
June 11, 2026

The Median AEO Score Across 1.7 Million Sites Is 4. Most Brands Don't Know Theirs.

We scored 1.7 million business websites for AI visibility. The median came back at 4 out of 10. Most of the brands we audit have never heard of AEO and have no idea where they sit on the curve. The cost of not knowing has gotten higher this year, and is going to get higher next year. Here is what the data looks like.

Research
June 10, 2026

GPTBot Crawls Steady. ClaudeBot Crawls in Bursts. What 2.85 Million AI Bot Visits Taught Us.

Across 2.85 million bot hits, we watched two completely different design choices in action. OpenAI's GPTBot is a metronome that has barely moved in 24 hours. Anthropic's ClaudeBot has added 235,000 visits in the same window and is closing the gap fast.

Research
June 9, 2026

Top Score: 6/10. We Scored Every Pro Sports Team in the World on AI Visibility.

441 teams across the NBA, NFL, MLB, NHL, Premier League, La Liga, Serie A, F1, IPL, AFL, NCAA D1, and global esports. The top AEO score in the dataset is 6/10. The NBA caps at 5. Eight NBA teams literally do not have their own website.

AEO & AI Search
May 22, 2026

Your Brand Isn't in Google AI Overviews. Here's Why.

Google AI Overviews are live. Most brands aren't showing up. The fix isn't complicated—but you need to know what Google's actually looking for.

How-To
May 20, 2026

The Company Description That Actually Shows Up in AI

AI engines hate vague marketing speak. Here's how to write a description that gets cited instead of ignored.

AEO & AI Search
May 8, 2026

ChatGPT Just Recommended Your Competitor to Millions of People. You Weren't Mentioned.

Every day, millions of buying decisions start with a question to ChatGPT. If you're not the answer, someone else is.

AEO & AI Search
May 8, 2026

Your SEO Agency Is Charging You for Rankings That Don't Exist in AI Search.

SEO and AEO are different games. The tactics that get you to page one on Google can actually hurt you in ChatGPT. Nobody in the SEO industry is telling you this.

AEO & AI Search
May 7, 2026

AI Is Telling People False Things About Your Brand Right Now.

ChatGPT has a version of your company in its head. It might be wrong. And every customer who asks is getting that version instead of yours.

AEO & AI Search
May 7, 2026

We Asked ChatGPT About 100 Industries. The Same Brands Kept Showing Up.

AI doesn't spread citations evenly. It concentrates them. A handful of brands dominate every category -- and they all have one thing in common.

AEO & AI Search
May 7, 2026

Google Just Gave Your Traffic to an AI. Here's the Receipt.

AI Overviews don't link to your site. They answer the question instead. Clicks that used to be yours are now zero-click answers -- and it's accelerating.

AEO & AI Search
May 6, 2026

Press Releases Are Your Fastest Path to AI Citations

AI models train on fresh data. Press releases are fresh data. Here's how to weaponize them for AI visibility.

AEO & AI Search
May 6, 2026

Your About Page Is Killing Your AI Citations. Here's Why.

The About page is the single most important AEO page on your site. Most brands treat it like an afterthought -- and pay for it in AI invisibility.

AEO & AI Search
May 6, 2026

Your 5-Star Reviews Are Invisible to AI. Here's Why That's a Problem.

You've spent years earning great reviews. ChatGPT can't read most of them. The fix takes about an hour.

How-To
May 5, 2026

How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide

Learn the proven strategies to boost your brand's AI visibility and earn citations from major AI models. Master Answer Engine Optimization today.

AEO & AI Search
May 5, 2026

What Is Entity Clarity and Why AI Needs It to Cite Your Business

AI can't mention what it can't understand. Learn how entity clarity makes your business citable in ChatGPT, Gemini, and Claude.

AEO & AI Search
May 5, 2026

Google AI Overviews: What They Are and How to Get Featured

Learn what Google AI Overviews are, why they matter for your brand, and the exact strategies to earn featured positions in AI-generated answers.

AEO & AI Search
May 5, 2026

How AI Engines Decide Which Brands to Cite: The AEO Playbook

AI models like ChatGPT don't cite brands randomly. Learn the exact factors that determine if your company shows up in AI answers.

AEO & AI Search
May 5, 2026

Your competitor owns ChatGPT. Here's why.

They're not smarter. They're just visible to AI. Learn what AI visibility actually requires.

How-To
May 5, 2026

Your FAQ is useless to AI. Here's how to fix it.

AI engines ignore most FAQ pages. The ones that get cited follow a specific pattern. Learn what it is.

AEO & AI Search
May 5, 2026

Perplexity's Citation Algorithm: What Actually Gets You Cited

Perplexity doesn't cite randomly. Here's what separates sources that show up in AI answers from those that disappear.

AEO & AI Search
May 5, 2026

The AEO Checklist Every Small Business Owner Needs Right Now

AI is answering customer questions before they visit your website. Here's exactly what you need to do to show up.

How-To
May 5, 2026

Your robots.txt is blocking GPTBot. Here's why that's costing you AI visibility.

Most brands accidentally lock AI crawlers out of their site. A single robots.txt rule is killing your AEO strategy.

AEO & AI Search
May 5, 2026

llms.txt is the SEO file for AI. Your competitors are already using it.

llms.txt tells AI models what to know about your brand. Without it, you're invisible in ChatGPT, Gemini, and Claude.

AEO & AI Search
May 5, 2026

Why your brand doesn't show up in ChatGPT answers (and how to fix it)

ChatGPT can't find what it doesn't know about. Your brand's invisibility in AI answers isn't an accident - it's a strategy problem.

How-To
May 5, 2026

Schema Markup for Beginners: The AEO Version

Schema markup isn't optional anymore. AI models use it to understand your business. Here's what actually matters.

AEO & AI Search
May 5, 2026

Small Businesses Can't Ignore AI Search. Here's How to Win.

AI is eating search. Small businesses that ignore AI visibility will get left behind. Here's the playbook to compete.

AEO & AI Search
May 5, 2026

What is AEO? The beginner's guide to Answer Engine Optimization

AI is answering questions now. AEO is how you get your brand into those answers. Here's what you need to know.

AEO & AI Search
May 5, 2026

Structured Data for AI: How JSON-LD Gets You Into AI Answers

AI models can't read your website the way humans do. JSON-LD is the language they understand. Here's how to use it to show up in ChatGPT, Gemini, and Claude.

AEO & AI Search
May 5, 2026

E-E-A-T Signals for AEO: How to Show AI You're Actually an Authority

AI systems don't trust brands the way search engines do. Here's what signals actually move the needle for GEO and AI citations.

AEO & AI Search
May 5, 2026

AEO vs SEO: They're Not the Same Game Anymore

SEO got you traffic from Google. AEO gets you cited in ChatGPT, Gemini, and Claude. Here's why you need both in 2026.

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