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What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. What The Fab just got measured.
5/10 means What The Fab is borderline visible. AI bots can crawl your site but your structured-data signals are thin. You are at risk of being skipped when buyers ask AI for a recommendation.
About What The Fab
What The Fab is a travel and lifestyle blog founded by Elise Armitage. In 2019, Elise left her corporate job to chase her dreams.
Details
Category: Beauty & Personal Care
whatthefab.comAI Visibility Breakdown
2
Structured Data
4
Content Structure
6
Entity Clarity
5
E-E-A-T Signals
6
Technical AEO
4
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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Skin Type Isn't One-Size-Fits-All. Neither Should Your Brand's Advice Be.
Beauty is personal in a way that almost no other category is.
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Source & Attribution
Scored by Engagemii on May 15, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/whatthefab
Cite this score: Engagemii (2026). "AEO Score for What The Fab." Retrieved from https://engagemii.com/aeo/brands/whatthefab
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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