True North Inspections

True North Inspections is a San Marcos, TX business whose own site puts it this way: "True North Inspections proudly supports our military and first responders. Ask about available discounts for those who have served or are currently serving." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.1 out of 10.

On the page itself the strengths are clear: structured data describing the business, a clearly stated business identity and crawler access and the files AI engines look for. It is passable on a workable page structure and partial sitemap and link coverage. What holds it back is credibility markers like credentials or reviews.

Off the page there is only faint evidence that only a handful of sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). The business dates to 2022. By its own structured data it is a home services business.