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What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. The Ordinary just got measured.
5/10 means The Ordinary is borderline visible. AI bots can crawl your site but your structured-data signals are thin. You are at risk of being skipped when buyers ask AI for a recommendation.
About The Ordinary
The Ordinary is your destination for Skincare, Makeup, Hair, and Body solutions. Discover clinical formulations with integrity.
Details
Category: Other
theordinary.comAI Visibility Breakdown
1
Structured Data
7
Content Structure
7
Entity Clarity
5
E-E-A-T Signals
6
Technical AEO
4
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on May 10, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/the-ordinary
Cite this score: Engagemii (2026). "AEO Score for The Ordinary." Retrieved from https://engagemii.com/aeo/brands/the-ordinary
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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