Steel + Ply

Steel + Ply is a business whose own site puts it this way: "<p>We spend so much of our lives trying to fit into boxes. Instead of trying to make ourselves fit, we should create boxes to fit us. That's the vision behind Steel + Ply.</p>." To AI engines like ChatGPT and Perplexity it is close to invisible, scoring 2.4 out of 10.

On the page it is passable on basic crawler access. What holds it back is structured data describing the business, a heading structure that lays out what it offers, a clearly stated business identity, sitemaps and entity links AI can follow and credibility markers like credentials or reviews.

Off the page there is only faint evidence that only a handful of sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). There is not much on the page to read either, about 114 words.