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AI Visibility Scorecard
Stanley 1913
stanley1913.com · consumer services
Well-positioned for AI search. The breakdown below shows where Stanley 1913 is still leaving points on the table.
AI engines read this profile 7 times
ChatGPT · Claude · Meta AI · Apple Intelligence
#248 of 177,013 in Sports & Recreation for AI visibility
7.1
/10
AEO Score
About Stanley 1913
from our crawl and measurement
"Stanley 1913 is an American brand known for durable, reusable food and beverage containers, recognized for its vacuum-insulated drinkware." That is how Stanley 1913 introduces itself. To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.1 out of 10.
On the page itself the strengths are clear: a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data. What holds it back is credibility markers like credentials or reviews.
Away from its own site, other sites link to it, AI engines recognise it as a distinct business, it turns up in press coverage and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established. Beyond that, nobody is discussing it where AI engines look.
AI crawlers have visited 7 times in our tracking, including GPTBot (ChatGPT), ClaudeBot (Anthropic) and Meta AI. It does link out to several social profiles, which helps engines tie the brand together. The business dates to 1913.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
7
Clear headings and answer-style content.
Entity Clarity
7
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
3
Experience, Expertise, Authority, Trust markers.
Technical AEO
10
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
4
Established authority for your domain.
Entity Presence
10
Recognized in AI knowledge graphs.
News Mentions
6
Press and news coverage.
Community
0
No community discussion yet.
8
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.1/10, Stanley 1913 has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Stanley 1913
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Athletes Know What They Want. They Just Can't Find a Brand That Listens.
An athlete shopping for gear isn't browsing. They're problem-solving.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/stanley1913
Cite this score: Engagemii (2026). "AEO Score for Stanley 1913." Retrieved from https://engagemii.com/aeo/brands/stanley1913
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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