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AI Visibility Scorecard
Spindle
spindlemattress.com · furniture
Somewhat visible. AI bots can read Spindle, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 4 times
Claude · ChatGPT
#9,368 of 510,905 in E-commerce for AI visibility
6.5
/10
AEO Score
About Spindle
from our crawl and measurement
Spindle describes itself simply: "Spindle builds an unbelievable organic mattress made with certified latex, cotton, and wool. Free Shipping, 120 Night Risk Free Trial, and 10 Year Warranty!." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.5 out of 10, readable in places and missing in others.
On the page itself the strengths are clear: a clear heading structure, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data, a partly stated business identity and a few credibility markers.
Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.
AI crawlers have visited 4 times in our tracking, including ClaudeBot (Anthropic) and GPTBot (ChatGPT). The site links to no social profiles, so there is nothing tying the brand to a wider presence. The business dates to 2013.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
9
Clear headings and answer-style content.
Entity Clarity
6
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
5
Experience, Expertise, Authority, Trust markers.
Technical AEO
10
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
3
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
0
No press coverage found yet.
Community
0
No community discussion yet.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.5/10, Spindle has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Spindle
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The $4.6 Trillion Problem Every E-Commerce Brand Ignores
Here's a number that should keep every e-commerce founder up at night: $4.6 trillion.
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Source & Attribution
Scored by Engagemii on August 2, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/spindlemattress
Cite this score: Engagemii (2026). "AEO Score for Spindle." Retrieved from https://engagemii.com/aeo/brands/spindlemattress
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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