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AI Visibility Scorecard
On3
on3.com · media production
Well-positioned for AI search. The breakdown below shows where On3 is still leaving points on the table.
AI engines read this profile 6 times
Claude · Apple Intelligence · ChatGPT · Meta AI
#191 of 177,013 in Sports & Recreation for AI visibility
7.2
/10
AEO Score
About On3
from our crawl and measurement
"On3 is the best resource for college and high school sports, recruiting, and NIL. Find all of your favorite team's information or browse our advanced player database." That is how on3.com introduces itself. To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.2 out of 10.
On the page itself the strengths are clear: sitemaps and entity links AI can follow. It is passable on some structured data, a workable page structure, a partly stated business identity and basic crawler access. What holds it back is credibility markers like credentials or reviews.
Away from its own site, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage and it comes up on Reddit. There is some, but not much, sign that there is little discussion of it.
AI crawlers have visited 6 times in our tracking, including GPTBot (ChatGPT), ClaudeBot (Anthropic) and Applebot (Siri). It does link out to several social profiles, which helps engines tie the brand together. The business dates to 2021.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
5
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
5
Clear headings and answer-style content.
Entity Clarity
6
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
4
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
5
Established authority for your domain.
Entity Presence
10
Recognized in AI knowledge graphs.
News Mentions
9
Press and news coverage.
Community
3
Forum and community discussion.
9
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.2/10, On3 has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for On3
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Athletes Know What They Want. They Just Can't Find a Brand That Listens.
An athlete shopping for gear isn't browsing. They're problem-solving.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for On3.
Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/on3
Cite this score: Engagemii (2026). "AEO Score for On3." Retrieved from https://engagemii.com/aeo/brands/on3
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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