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Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. jewelsmith just got measured.
8/10 means jewelsmith is well-positioned for AI search. The full breakdown below shows where you are still leaving points on the table.
Durham, NC's premier custom jewelry studio since 1976. We design & handcraft engagement rings, jewelry makeovers, and fine jewelry on-site using recycled metals & ethically sourced gems. GIA & AGS-certified experts. By appointment — virtual or in-person. Serving Durham, Chapel Hill, Raleigh & the Triangle area.
Category: Media & Entertainment
jewelsmith.com7
Structured Data
7
Content Structure
7
Entity Clarity
9
E-E-A-T Signals
8
Technical AEO
10
AI Discoverability
What services do you offer?
We provide in house custom jewelry services, custom jewelry makeovers , jewelry appraisals by certified gemologist appraisers and expert jewelry repairs on jewelry purchased from and created by Jewelsmith. We do not work on watches.
Why do I need to make an appointment?
Our goal is to make sure every client gets the same level of time and attention. To do so, we modified our process in 2020 to require appointments so that we could devote that allotted time to you (each service type of appointment has designated amounts of time). We also want to ensure there is an available Jewelsmith team member to assist you. Appointments keep our in-store counts manageable, gives you more time and personalized attention and allows us to plan for your visit!
What happens if I didn’t make an appointment?
We still welcome walk-ins, but appointments are preferred. We will do our best to accommodate you if we have an available Jewelsmith team member when you arrive, which means you may have a short wait time or you may be asked to return when someone is available. There is a chance that we can serve your needs quickly (quick drop-offs and clean and checks of your Jewelsmith purchased jewelry) also. If we are completely full/booked, we’ll look at other times to schedule so that you have the proper time and attention, too!
What are your turnaround times for custom jewelry, jewelry repairs and appraisals?
Sometimes we can accommodate shorter deadlines. Currently it takes around 8 weeks to complete a custom jewelry project. Jewelry repairs take about 4 weeks. Please note that we only repair jewelry purchased from or created by Jewelsmith. See our full repair policy. Jewelry appraisals take about 4 weeks.
Can I have a virtual consultation?
Yes! We have virtual appointments available for personalized custom jewelry consultations and virtual jewelry styling. Book now
How long will it take to get my online orders?
We offer free shipping. See our detailed shipping information We can not guarantee on-time delivery due to carrier delays beyond our control! Orders placed before 12:00 pm EST Tuesday - Friday will be shipped on the day you purchase. Orders placed after 12:00 pm EST, or on non-business days (Saturday, Sunday, Monday and holidays), will be shipped on the next business day. Under normal circumstances you will receive your order in 2-7 business days. Faster shipping will incur an additional charge. Please email , or call <a href="tel:9192862990" target="_blank" t
Do you offer free returns for online orders?
Yes! You can return items for exchange or store credit for items returned in their original, unworn condition within 30 days of receipt of delivery. Refunds are available within 15 days of purchase for items purchased online only (not in store purchases). Purchases made in our physical location can only be exchanged/store credit. Other return options and exclusions may apply. See our: Full Return Policy
Are your products ethically sourced?
We create our ready-to-wear and custom jewelry with 100% recycled gold. We repurpose and refine gold, silver and platinum. Any new precious metals purchased come from SCS certified suppliers . Our gemstones suppliers adhere to the highest standards of ethical sourcing . Read more about our Ethical Practices
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Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Scored by Engagemii on May 12, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/jewelsmith
Cite this score: Engagemii (2026). "AEO Score for jewelsmith." Retrieved from https://engagemii.com/aeo/brands/jewelsmith
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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