Hanbery Society

"Click here to sign up for an account and easily pay dues Join us and supercharge our Stanford Alumni network!." That is how Hanbery Society introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.

On the page itself the strengths are clear: a clear heading structure. What holds it back is a clearly stated business identity, the technical files AI engines look for, such as llms.txt or an open robots.txt, sitemaps and entity links AI can follow, structured data describing the business and credibility markers like credentials or reviews.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited 3 times in our tracking, including ClaudeBot (Anthropic) and GPTBot (ChatGPT). There is not much on the page to read either, about 102 words. It does link out to several social profiles, which helps engines tie the brand together.