Foocus

What does Foocus measure?

Everything your sponsors care about. TV broadcasts, social media, online press, print, podcasts, radio, live events. Our AI spots logos, mentions, and activations across all of them, then turns it into numbers your board will understand: media value, reach, and engagement.

How is Foocus different from manual tracking?

Manual tracking catches maybe 10% and takes weeks. Foocus catches everything, in real time, automatically. What used to need an entire analytics team now happens in the background while you focus on strategy.

Who is Foocus built for?

Foocus serves four audiences: brands that sponsor, rights holders (clubs, federations, events) that sell sponsorship, agencies managing multiple sponsorship portfolios, and professional athletes building their commercial brand value.

How quickly can I get started?

Days, not months. We handle setup, connect your media channels, and configure tracking. Most clients see their first data within a week.

What metrics and reports does Foocus provide?

Media value, reach, impressions, engagement rates, share of voice, and channel breakdowns. Export as PDF, PowerPoint, or Excel. Ready for the board meeting or the sponsor negotiation.

Can Foocus handle multiple sponsors or clients at once?

Yes. That's kind of the whole point. Agencies and rights holders manage dozens of sponsorship relationships from one dashboard, with consistent reporting across all of them.