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AI Visibility Scorecard
Fire Pit Surplus
firepitsurplus.com · retail
Somewhat visible. AI bots can read Fire Pit Surplus, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 2 times
ChatGPT · Claude
#5,979 of 510,091 in E-commerce for AI visibility
6.6
/10
AEO Score
About Fire Pit Surplus
from our crawl and measurement
Fire Pit Surplus is a CHEYENNE, Wyoming business whose own site puts it this way: "Shop Our Huge Selection Of Gas Fire Pits Today! Find Top Brands At The Best Prices. Over 900+ Customer Reviews. Free Shipping On Most Items!." Its AI visibility score is 6.6 out of 10: the engines can find it, but they do not have much to hold on to.
On its own pages the site does well on structured data describing the business, a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. What holds it back is credibility markers like credentials or reviews.
Off the page, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.
AI crawlers have visited 2 times in our tracking, including GPTBot (ChatGPT) and ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together. The business dates to 2020.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
7
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
10
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
3
Experience, Expertise, Authority, Trust markers.
Technical AEO
10
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
4
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
0
No press coverage found yet.
Community
0
No community discussion yet.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.6/10, Fire Pit Surplus has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Fire Pit Surplus
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The $4.6 Trillion Problem Every E-Commerce Brand Ignores
Here's a number that should keep every e-commerce founder up at night: $4.6 trillion.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/firepitsurplus
Cite this score: Engagemii (2026). "AEO Score for Fire Pit Surplus." Retrieved from https://engagemii.com/aeo/brands/firepitsurplus
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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