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AI Visibility Scorecard
Refurbished tech that's better for the planet
backmarket.com · Technology
Well-positioned for AI search. The breakdown below shows where Refurbished tech that's better for the planet is still leaving points on the table.
AI engines read this profile 9 times
Meta AI · ChatGPT · Claude · Apple Intelligence
#21,451 of 2,783,558 in Technology for AI visibility
7.1
/10
AEO Score
About Refurbished tech that's better for the planet
from our crawl and measurement
Refurbished tech that's better for the planet is a Brooklyn, New York business whose own site puts it this way: "Back Market is a global marketplace for buying premium refurbished tech or selling or trading-in used electronic devices such as smartphones, laptops, tablets, gaming consoles and more." Measured against the twelve signals AI engines rely on, it scores 7.1 out of 10, a strong showing.
On its own pages the site does well on structured data describing the business, a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. What holds it back is credibility markers like credentials or reviews.
Off the page, other sites link to it, the domain reads as established, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit. Beyond that, AI engines do not yet recognise it as a distinct business.
AI crawlers have visited 9 times in our tracking, including GPTBot (ChatGPT), Applebot (Siri) and ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
9
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
10
Clear headings and answer-style content.
Entity Clarity
10
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
2
Experience, Expertise, Authority, Trust markers.
Technical AEO
7
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
5
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
6
Press and news coverage.
Community
5
Forum and community discussion.
8
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.1/10, Refurbished tech that's better for the planet has a working base to build on - fixable, and the signals above are where to start.
Frequently Asked Questions
Can you help me recycle my old phone or other electronics?
We can do you one better — give you cash with Trade-In. You can get an offer in minutes from a refurbisher to trade in your old device. To make it extra juicy, we also cover the cost of shipping.
Does Back Market sell mobile plans?
Right now, you can snag a smartphone from Back Market and unlock an exclusive deal on the Visible plan, powered by Verizon, including unlimited talk, text, data, and hotspot — all for only $20 a month for the first 12 months.
Can I pay for my device over time?
Yep. A huge benefit of refurbished tech is that you can get the same functionality for up to 70% less than new — and to make that price point even more accessible, we offer several different pay-as-you-go options.
Can I buy a protection plan for my device?
We’ve got you covered for life’s not-so-happy accidents. Our protection plans cover drops, spills, and more. We call it BackUp, and you’ll see the option to purchase it alongside your device when you’re checking out. After all, the longer you’re able to use your device, the better it is for the planet.
Is this your brand?
The exact fixes for Refurbished tech that's better for the planet
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Tech Shoppers Do More Research Than Anyone. Are You There When They're Looking?
Tech buyers are the most research-intensive shoppers on the internet.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/backmarket
Cite this score: Engagemii (2026). "AEO Score for Refurbished tech that's better for the planet." Retrieved from https://engagemii.com/aeo/brands/backmarket
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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