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What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. ASOS just got measured.
6.9/10 means ASOS is somewhat visible. AI bots can read you, but you are missing the structured signals that would push citation rate above competitors.
About ASOS
ASOS is the UK's largest independent online fashion and beauty retailer and offers over 60,000 branded and own label products across womenswear and menswear.
Key Topics
Details
Industry: Fashion & Apparel
asos.comAI Visibility Breakdown
4
Structured Data
8
Content Structure
6
Entity Clarity
3
E-E-A-T Signals
7
Technical AEO
6
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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The Fitting Room Question Your Website Can't Answer (Yet)
Fashion is the most personal purchase category on the internet. And yet most fashion brands treat their website like a lookbook - beautiful to scroll, impossible to actually talk to.
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Source & Attribution
Scored by Engagemii on July 16, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/asos
Cite this score: Engagemii (2026). "AEO Score for ASOS." Retrieved from https://engagemii.com/aeo/brands/asos
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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