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What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. 23andme just got measured.
7.1/10 means 23andme is well-positioned for AI search. The full breakdown below shows where you are still leaving points on the table.
About 23andme
23andMe offers DNA testing with the most comprehensive ancestry breakdown, personalized health insights and more.
Key Topics
Details
AI Visibility Breakdown
3
Structured Data
9
Content Structure
5
Entity Clarity
6
E-E-A-T Signals
7
Technical AEO
5
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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Trust Is the Product. AI Is How You Build It at Scale.
In health and wellness, you're not just selling a product. You're asking someone to trust you with their body.
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Source & Attribution
Scored by Engagemii on May 11, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/23andme
Cite this score: Engagemii (2026). "AEO Score for 23andme." Retrieved from https://engagemii.com/aeo/brands/23andme
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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